Advertisers Are Reconsidering Targeting Millennials Because They’re Broke…

Millennials (born between 1981 and 1996) should be an advertiser’s dream at this point as they should be living in their own homes and buying all their own things– but they’re not as desirable as you might think. A recent study from Deloitte found the net worth of millennials under age 35 has plunged 35 percent since 1996, and that doesn’t really given them a lot of disposable income. A new study from AdWeek finds advertisers are figuring out that Americans working in the 1970s and 1980s “got huge wage increases [, but] millennials now [have to beg for a three percent raise.]” Add in crushing student debt, and the ever-increasing cost of housing and millenials just can’t spend like previous generations. As a result, advertisers are re-thinking their plan to target millennials.(Daily Mail

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