You don’t usually see companies ranking their products . . . because the standard marketing line would be “everything we make is equally amazing.” But Little Debbie went ahead and did it anyway.
Little Debbie tweeted a graphic on Wednesday of their “2019 Snack Cake Rankings” where they organized almost all of their products into four tiers.
Here’s how the rankings went. You may not know what some of these are off the top of your head . . . we had to dig deep on their website for some of ’em . . .
1. “Legends” tier: Oatmeal Crème Pies . . . Christmas Tree Cakes . . . Nutty Buddy.
2. “You see it, you want it” tier: Birthday Cakes . . . Turtle Brownies . . . Swiss Rolls . . . Glazed Donut Sticks . . . Mini Powdered Donuts.
3. “Crowd pleasers” tier: Honey Buns . . . Cosmic Brownies . . . Zebra Cakes . . . Fancy Cakes . . . Strawberry Shortcake Rolls . . . Fruit Pies . . . Pecan Spinwheels.
4. “For the enlightened few” tier: Boston Crème Rolls . . . Fig Bars . . . Banana Rolls . . . Orange Crème Cakes . . . Jelly Crème Pies . . . Raisin Crème Pies . . . Star Crunch.
Anyway, their tweet with the rankings is getting lots and lots of debate . . . and their decision to put their famous Swiss Rolls in the second tier might be the most common issue.